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The Memento Group

Press Release

The Memento Group to launch official online memorabilia store in partnership with Formula 1®

For immediate release - 12 September 2019

  • Industry first as integrates retail and online auction environments.
  • All authentic and certified products straight from drivers, teams and tracks.
  • Five year deal lets fans ‘own the moment’, getting closer to their teams and the sport.
  • Memento delivers turnkey retail memorabilia solution for sports rights holders.

London/12th September: The Memento Group, operator of, has announced a five year contract with Formula 1® to deliver ‘F1 Authentics’, a new online destination for F1 fans wanting to purchase authentic, race-used memorabilia.

Hosted on, the portal visited by millions of fans around the world, F1 Authentics goes live on 12th September 2019 at or can be enjoyed on the go using the F1 app, downloadable from Apple and Android stores.

The platform enables visitors to bid for memorabilia by auction or shop hundreds of ready-to-buy items with prices to suit every pocket. Each item comes complete with a certificate of authenticity.

With an ever-changing selection of goods, F1 Authentics will feature driver race wear including helmets, suits and gloves, signed memorabilia and products re-engineered from race-used materials. It will also provide the chance to purchase complete race cars charting the history of the sport over the last 50 plus years.

F1 Authentics will be the official authority in F1 memorabilia, offering fans of the sport a service not previously available.

Albert Goma, Digital Licencing & Partnerships Manager at Formula 1® said:

Our mission is to help fans around the world get closer to the sport, giving the drivers and teams a place in their homes and lives. The Memento Group offers the perfect solution; an innovative approach to memorabilia that prioritises race heritage and authenticity and usability - and the proven software and systems to deliver for an audience in the millions. The result is F1 Authentics.

Barry Gough, former F1 mechanic and Memento CEO, said:

We are pleased to partner with F1 to bring F1 Authentics to its millions of fans around the globe. Our bespoke software enables us to deliver a white label portal for sports brands offering single account access to auction and retail services integrated fulfilment from our warehousing facilities. But more than that we are a business with sport in the blood and are thrilled to help fans ‘own the moment’.

‘Owning the moment’ is Memento’s ethos of sourcing race-used memorabilia that has played its part in racing history and giving it fresh life as part of the home.

Formula 1® signs The Memento Group

The Memento Group works with F1 teams - including Mercedes-AMG Petronas Motorsport, SportPesa Racing Point F1 Team, Renault F1 Team, Haas F1 Team and Williams Racing - as well as drivers and their suppliers. Sourcing original, authentic and licensed products as well as re-engineering race-used parts, The Memento Group gives products a new life as stunning and functional items, from interior items including lamps and tables to fashion accessories such as wallets and cuff links.


For interview, images or comments please contact: Benedict Cordy /

About The Memento Group

F1 Authentics is powered by The Memento Group which also manages Memento Exclusives and Planet F1 Store. The Memento Group also provides merchandise and memorabilia solutions to clients and businesses.