NEWS
Find out what we’ve been getting up to below. Don’t forget to follow us on our social media channels to stay up to the minute on our latest news.
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9July
Alfa Romeo Racing ORLEN signs multi-year license agreement with The Memento Group
Sauber Motorsport AG, which operates the Alfa Romeo Racing ORLEN entry in the FIA Formula One World ChampionshipTM, is the latest team to enter a partnership with us through the official Formula One memorabilia platform, F1 Authentics, that will bring fans closer to the team.
The agreement will give Alfa Romeo Racing ORLEN fans access to exclusive team items and driver memorabilia, including race-used and replica car parts, race wear and helmets. For the first time ever, fans will be able to purchase current racewear and unique items, all guaranteed for authenticity and provenance.
Commenting on the partnership our CEO, Barry Gough, said: “Sauber, in their guise as Alfa Romeo Racing ORLEN, is a unique team that brings great history in the sport through an exciting new rebrand and driver line-up. With this announcement they are giving fans, sponsors and commercial partners the opportunity to join them on their journey through the grid by granting exclusive access to authentic merchandise, the latest team memorabilia and bespoke re-engineered products, direct from the racetrack
The Memento Group’s mission is to bring fans and their teams closer together with the best products available anytime, online and at the right price. We are delighted that Alfa Romeo Racing ORLEN has agreed to join us to achieve this using the home of F1, www.F1Authentics.com”
Frédéric Vasseur, Team Principal Alfa Romeo Racing ORLEN and CEO Sauber Motorsport AG, added, “Our mantra when it comes to our fans is ‘get closer’ and this is a philosophy that is shared with The Memento Group. With their products, they are bringing fans closer to our team and allowing them to own a piece of our team’s history. We are delighted to launch this partnership and be able to offer our fans authentic merchandise as well as latest team memorabilia from the racetrack.”
Alfa Romeo Racing ORLEN Joins Mercedes-AMG Petronas F1 Team, Renault DP World F1 Team, Haas F1 Team and BWT Racing Point F1 Team as licensed partners of The Memento Group.
Alfa Romeo Racing ORLEN authentic licenced memorabilia and products are available on www.F1Authentics.com now.
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1July
The Memento Group joins F1’s #WeRaceAsOne initiative with exciting opportunity for fans
The Group’s platform F1 Authentics is giving fans of F1 the chance to buy their very own piece of the iconic chequered flag, waved at 2020 races.
The campaign, called #WeRaceAsOne, has been launched ahead of the upcoming 2020 season start by F1, in support of the #PurposeDriven Movement launched by the FIA, as a platform recognising the two major issues dominating society at this time – COVID-19, and racism and inequality.
Since F1 announced the initiative, The Memento Group have jumped onboard with a means to both raise money and give fans of the sport a unique opportunity.
Now, on F1Authentics.com – The Memento Group’s official F1 memorabilia site – you can purchase your very own square of one of the chequered flags waved at a 2020 race, with your name printed on it prior to it being waved, starting with the Formula 1 Rolex Grosser Preis Von Osterreich Grand Prix (3rd-5th July).
Formula 1 will be using the opening race to thank people around the world for the incredible strength and fortitude they have shown against the global pandemic.
Equally the restart will show that the sporting community stand united against racism and are doing more to address inequality and diversity in Formula 1.
This opportunity, which is limited to only 56 squares out of 80 per flag, will allow avid fans and supporters to put their mark on one of the most iconic components of an F1 race and own a piece of the sport’s history whilst helping raise awareness and money for the important initiative.
Supporting the #WeRaceAsOne campaign, this F1 Authentics endeavour will donate the profits towards the cause.
The ‘Own the Chequered Flag’ is now live on F1authentics.com.
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7April
Formula 1® announces online memorabilia store in partnership with The Memento Group
mementoexclusives.com to launch ‘F1 Authentics’, a new online destination for F1 fans wanting to purchase authentic, race-used memorabilia.
F1 Authentics will be hosted on the Formula 1 official website, F1.com and goes live on [date] at [full url] or can accessed on the go using the F1 app downloadable from Apple and Android stores. It will allow visitors to bid for memorabilia by auction or shop hundreds of ready-to-buy items with prices to suit every pocket. Each item comes complete with a certificate of authenticity.
F1 Authentics will continuously update the items for sale and will feature driver race wear including helmets, suits and gloves, signed memorabilia and products re-engineered from race-used materials. It will also offer the chance to purchase complete race cars charting the history of the sport over the last 50 plus years.
F1 Authentics will be the official authority in F1 memorabilia offering fans of the sport a service not previously available.
Albert Goma, Digital Licencing & Partnerships Manager at Formula 1®, said: “Our mission is to help fans around the world get closer to the sport, giving the drivers and teams a place in their homes and lives.The Memento Group offers the perfect solution; an innovative approach to memorabilia that prioritises race heritage and authenticity and usability – and the proven software and systems to deliver for an audience in the millions. The result is F1 Authentics.”
Barry Gough, former F1 mechanic and Memento CEO, said: “We are pleased to partner with F1 to bring F1 Authentics to its millions of fans around the globe. Our bespoke software enables us to deliver a white label portal for sports brands offering single account access to auction and retail services and integrated fulfilment from our warehousing facilities. But more than that we are a business with sport in the blood and are thrilled to help fans ‘own the moment’.”
‘Owning the moment’ is Memento’s ethos of sourcing race-used memorabilia that has played its part in racing history and giving it fresh life as part of the home.