July 18, 2020
ALFA ROMEO RACING ORLEN SIGNS MULTI-YEAR LICENSE AGREEMENT WITH THE MEMENTO GROUP
Sauber Motorsport AG, which operates the Alfa Romeo Racing ORLEN entry in the FIA Formula One World ChampionshipTM…
Sauber Motorsport AG, which operates the Alfa Romeo Racing ORLEN entry in the FIA Formula One World ChampionshipTM, is the latest team to enter a partnership with us through the official Formula One memorabilia platform, F1 Authentics, that will bring fans closer to the team.
The agreement will give Alfa Romeo Racing ORLEN fans access to exclusive team items and driver memorabilia, including race-used and replica car parts, race wear and helmets. For the first time ever, fans will be able to purchase current racewear and unique items, all guaranteed for authenticity and provenance.
Commenting on the partnership our CEO, Barry Gough, said: “Sauber, in their guise as Alfa Romeo Racing ORLEN, is a unique team that brings great history in the sport through an exciting new rebrand and driver line-up. With this announcement they are giving fans, sponsors and commercial partners the opportunity to join them on their journey through the grid by granting exclusive access to authentic merchandise, the latest team memorabilia and bespoke re-engineered products, direct from the racetrack
The Memento Group’s mission is to bring fans and their teams closer together with the best products available anytime, online and at the right price. We are delighted that Alfa Romeo Racing ORLEN has agreed to join us to achieve this using the home of F1, www.F1Authentics.com”
Frédéric Vasseur, Team Principal Alfa Romeo Racing ORLEN and CEO Sauber Motorsport AG, added, “Our mantra when it comes to our fans is ‘get closer’ and this is a philosophy that is shared with The Memento Group. With their products, they are bringing fans closer to our team and allowing them to own a piece of our team’s history. We are delighted to launch this partnership and be able to offer our fans authentic merchandise as well as latest team memorabilia from the racetrack.”
Alfa Romeo Racing ORLEN Joins Mercedes-AMG Petronas F1 Team, Renault DP World F1 Team, Haas F1 Team and BWT Racing Point F1 Team as licensed partners of The Memento Group.