November 09, 2021
The UFC® selects The Memento Group as official global memorabilia partner in multi-year deal
UFC® - the world’s premier mixed martial arts organisation – has selected The Memento Group (TMG) to be its official memorabilia partner in a multi-year partnership.
Under the terms of the agreement TMG will become the exclusive global distributor of official licensed UFC memorabilia. The agreement was brokered by UFC’s licensing agency, IMG.
TMG will offer fans access to exclusive, limited edition and rare pieces of UFC event memorabilia, from fight-worn gloves and fight kits, to fight night posters, and photographs signed by their favourite UFC athletes.
Items will feature an authentic hologram, registered digitally, and accompanied with a certificate of authenticity as confirmation of their source. All products will be delivered to customers in premium packaging for the ultimate experience.
Tracey Bleczinski, Senior Vice President, UFC Global Consumer Products commented, “We are thrilled to welcome The Memento Group as our new global memorabilia partner. The memorabilia business is a priority because these products are such an authentic touch point for fans to stay connected to UFC and truly own the moment. With TMG’s expertise in this space, we are confident fans will appreciate the quality, authenticity, and value of each piece of UFC memorabilia that TMG offers.”
Philip Danglidis, Commercial Director of The Memento Group added, “UFC is a truly global sporting phenomenon, and we are delighted to be embarking with them on this exciting new journey - one that will bring fans even closer to the sport they love via the opportunity to own certified and authenticated memorabilia. Our proven track record not only assures customers that they are getting the genuine article, but with our guaranteed methods of authentication, we also help to protect their investment.
“UFC has a worldwide fanbase estimated at more than 625 million people, and it’s now clearly one of the Big Four in terms of popularity in the U.S. The appeal of UFC is growing year on year. As such, the potential for this partnership is colossal. This announcement is only the beginning of what’s to come, and we look forward to revealing more in 2022 and beyond.”
This partnership between The Memento Group and UFC will see the launch of a new online store that will serve as a dedicated marketplace for UFC fans to shop hundreds of ready-to-buy items. The online store will launch on 1st January 2022.
The website, which will be built and managed by The Memento Group, will provide a single point solution for all UFC official memorabilia.
MORE ABOUT UFC
UFC® is the world’s premier mixed martial arts organisation (MMA), with more than 625 million fans and 166 million social media followers. The organisation produces more than 40 live events annually in some of the most prestigious arenas around the world, while broadcasting to nearly 900 million TV households across more than 175 countries.
UFC’s athlete roster features the world’s best MMA athletes representing more than 75 countries.