August 09, 2021
THE MEMENTO GROUP VISITS ASTON MARTIN COGNIZANT FORMULA ONE™ TEAM
The team recently spent a morning with Aston Martin F1 Team at their HQ based in Silverstone.
Aston Martin Cognizant Formula One™ Team have partnered with The Memento Group for several years now, under their previous team names, which have included Force India F1 Team and Racing Point.
Having renewed the partnership at the beginning of 2021, Aston Martin and The Memento Group are continuing with their great work with one another. Working with such an iconic brand is a privilege; it’s been 60 years since the name appeared on the F1 grid as a race team, and so the 2021 season has been a monumental year for them.
Earlier in the season, the team claimed their first ever podium in the sport – a second-place for Sebastian Vettel at the Azerbaijan Grand Prix - and since, the team have been in excellent form.
The license agreement with the team has ensured that The Memento Group’s online F1 memorabilia platform, F1 Authentics, has been stocked with current F1 memorabilia from both drivers - Sebastian Vettel and Lance Stroll - as well as brand new re-engineered and replica items donning the iconic car liveries. And with the team establishing themselves as great contenders in the Championship, our collection has been extremely popular.
So, with their HQ located across from Silverstone Circuit, and just down the road from The Memento Group, we thought it an apt time to pay them a visit and take along a collection of our Aston Martin products for a photoshoot.
Shooting on location
The Aston Martin headquarters made for the perfect place to take a selection of our latest licensed products. Worked on in collaboration with the iconic British team, our products feature race-used components, the latest liveries and top-quality materials to ensure display-finishes and authenticity.
Our newest items include Aston Martin Wheel Rim Tables. Crafted out of race-used wheel rims from the team’s previous seasons, they have since been decorated to reflect the 2021 liveries and are topped with glass to create F1 tables worthy of any race fan’s lounge or office. Alongside this, we also took a new Replica Aston Martin Halo, which launched on F1 Authentics last month (July 2021). The sheen of these items in the confines of the Aston offices allowed us to capture them in all their glory.
Our team also took all-new Bodywork in Acrylics and Bodywork & Photos, also from the re-engineered ‘Home & Office’ range on F1 Authentics. These feature race-used bodywork taken from Sebastian Vettel’s and Lance Stroll’s 2021 cars. The perfect gifts for F1 fans, these items allow you to own a piece of racing action.
Perfectly poised against the backdrop of Aston Martin’s perimeters, we also seized the chance to shoot our race-worn racewear and helmets - taking full advantage of course to feature Aston Martin’s second place trophy from this season’s Azerbaijan Grand Prix in our shots.
Our incredible partnership with the team means that all of our Aston products on offer are officially licensed, authentic and exclusive to us. Signed by both drivers and/or used by them, the collection allows fans of the team to truly hold a piece of Formula 1, bringing them closer to the sport, team and drivers.
We extend our thanks to Aston Martin Cognizant Formula One™ Team for having us at their Headquarters, and we look forward to continuing our strong partnership with them in 2021 and beyond.
To find out more about the partnership with Aston click HERE, or to read why you too should partner with us click HERE. To visit the Aston Martin collection on F1 Authentics Click HERE.