Each client benefits from a team offering real attention to detail, unique insights earned in the world of international sports and brand marketing, and an absolute desire to succeed.
Whether we are working on an initial scoping project, or building a bespoke white label solution to integrate into an existing digital property, we add value to internal teams and fresh perspectives to the challenge of sponsorship activation, brand development and fan engagement.
We implement a framework for generating incremental revenues. This key component of our retail-stream model identifies materials accessibility, segments audiences with detailed retail and customer strategies and models potential revenues.
From sports memorabilia to authentic experiences, we bring to the table a credible, differentiated and sustainable merchandising portfolio for sports rights owners drawn from their existing asset base. With the introduction of re-engineered products we provide a point of credibility, and difference, that only rights holders can enjoy. In-house designers realise the vision with all third-party suppliers carefully selected and managed by our production team.
A critical channel to market, and a key revenue stream for rights owners, are official partners and sponsor brands. Our gifting solutions enable global brand loyalty schemes, drive consumer promotions, facilitate marketing activations for staff and create highly effective sales incentives.
To ensure that the opportunity, and value, is maximised for all we develop, package and present for each client a bespoke gifting portfolio.
Our teams work with clients to create new digital distribution channels, deliver fresh retail experiences in venues, bring to life showrooms and inject energy to product launches and press events.
Catalogues are brand personalised and in multiple formats, for distribution across international sales and marketing teams. In each is found a curated collection of upcycled, event-linked, volume items ideally suited to consumer promotions, presented alongside high value one-offs for the boardroom. A tangible piece of the sport- it becomes an integral and highly valued part of the fan experience.
We recognise that events – sport or otherwise – span the real and digital worlds. Our retail teams design, develop and manage three retail formats:
Offering an essential ‘Buy Now’ option suitable for lower value / higher volume goods with the retail offer embedded as a white label solution into existing team or asset holder’s websites, or a mix of the two. Integrated CRM enables effective data capture building both customer base and purchase profiles.
To generate excitement, maximise revenue and establish a destination, the auction service delivers a sophisticated bidding environment perfectly suited to limited edition pieces. The platform includes reserve prices, opening/closing dates, bid steps and winner notification/fulfilment- while storing consumer data and tracking purchasing habits of fans.
Events provide an opportunity to drive sales, showcase product portfolios and cross promote platforms with e-tail interfaces at each location. We design, build, staff and manage retail environments globally, setting up retail experiences in high fan footfall areas.
Customer service must be exceptional if we are to enhance brand value. Our secure warehousing facilities provide a hub from which we work with our transport partner DHL. This enables a fully outsourced solution from customer order and payment to packaging, delivery and returns management.
Retail environments enable rapid expansion of customer databases, supplemented by more detailed customer behavioural profiling. Personalisation is key as we build enriched consumer profiles that enable market-leading conversion rates. Integration with client databases creates powerful marketing tools.
Our marketing teams work with in-house resources to drive enhanced database-driven outreach with a particular focus on retargeting campaigns and social network activation through dynamic content creation.
Data & Finance
The Memento Group business eco system incorporates a number of key partners including Commerce Dynamics Inc, Hosted PCI Inc and our global payments provider Elavon. Memento Group and all our partners are compliant with the appropriate levels of PCI-DSS and GDPR compliance, which is reviewed and audited on a regular basis.
Continuity of service and integrity of site is delivered through our cloud-based Amazon Web Servers based in the USA and UK, offering unprecedented guaranteed uptime in excess of 99.9%, an industry leading standard.
Every financial model is bespoke with options for fee-based services, revenue share or rights licensing.