The Memento Group

November 08, 2021

Licensing Manager

Licensing Manager Position - The Memento Group

The Memento Group is a global sports licensing, retail and memorabilia business that is revolutionising the world of sports memorabilia. Through its unique position and innovative partnerships, TMG allows sports fans to “Own the Moment” by designing, developing and delivering cutting-edge products and services into the marketplace. Supported through exclusive content, TMG’s platforms drive engagement and bring fans closer to the sport, teams and athletes they love.

TMG maximises revenue opportunities for rights owners, teams, athletes, sponsors and partners across multi-channel solutions, including white label e-tail, e-auction, e-gifting solutions and physical retail units.

Born out of Formula 1, TMG is committed to becoming a global superpower within the Sports Licensing and Memorabilia industry and today does this for some of the biggest sports in the world, delivering £millions in royalties to our partner rights holders each year.

The company owns and runs, the only official licensed memorabilia marketplace in F1, reaching up to 500 million fans on behalf of the teams and drivers they work with and the new multi-sport platform.

About the role

With the new announcement of a global partnerships with the UFC, 24 hour Le Mans, Anthony Joshua and more on the horizon, TMG requires a key individual to manage and grow our key licenses across the business.

Success will be measured by the development and delivery of a strategic plan, quality of output, audience engagement, commercial success and the meeting of bespoke KPIs and analytics, as well as company performance.

We are looking for an individual that will be proud to lead this key part of the business and represent the company, who is also after the constant pursuit of perfection. A driven individual with the mentality of ‘good enough’ isn’t ‘good enough’ is important, with a shared vision of success that aligns with the Senior Management team.

“Forever behave like a feisty startup: innovate aggressively and expand relentlessly”. Jeff Bezos, Amazon Founder

Key Responsibilities:

  • Manage and execute licence agreements with the main stakeholders, teams, manufacturers and drivers
  • Create and develop long-term relationships with key client stakeholders
  • Ensure contractual obligations within the team contracts are followed from both sides
  • Maximise the marketing support available to Memento from the F1 teams, with commercial success front of mind
  • Enhance team relationships through effective relationship management, to ensure partnerships are maintained and improved each year
  • Continuous exploration of commercial opportunities with the F1 teams and partners, to leverage and maximise each partnership
  • Monitor the financial aspects of each licence, helping to design products in the context of product cost prices and sales margins and providing analysis and reports
  • Promote and maintain a positive and dynamic image for The Memento Group
  • Establish a plan of supply and delivery of all product categories within our partner licence agreements and work with the internal Creative team to track product development from initial designs through to final samples and approval, acting as liaison with the licensor
  • Ensure product supply from the teams is delivered in a planned and timely manner
  • Work with internal Production, Digital and Commercial teams to co-ordinate product launch plans, marketing and delivery of sales against targets

Working hours are 9am – 5.30pm , Monday to Friday with a weekly presence in the Memento office required (3+ days per week): however, flexibility will be required to fulfil the duties of the role.

About the person: What we are looking for…

Knowledge and Experience

  • An understanding of customer relationship management (CRM)
  • Awareness of and interest in motorsports (an understanding of F1, its global marketplace and business practices – with a knowledge of other sports beneficial)
  • Good understanding of product development cycles across a variety of categories 

Skills and Abilities

  • A highly-motivated self-starter who thrives in a fast-moving environment
  • Cultural awareness, including the ability to work with clients on an international level, considering cultural differences and time zones
  • Passion and enthusiasm
  • Strong communication and inter-personal skills with the ability to build and maintain relationships
  • Professional, adaptable, timely and hard-working with a high level of integrity
  • Attentive to detail and organised
  • Strategic thinker, with an ability to analyse and solve problems quickly
  • Commercially-minded and astute, with a knowledge and interest in creating and implementing sales strategies
  • A highly energised, positive individual

Qualifications and Training

  • Educated to A Level standard or equivalent: degree in business, marketing or legal field would be desirable
  • Fully literate with core MS Office applications (Excel, PPT, Word, Teams)
  • Driving licence desirable (travel to office and client premises required)

Job Title:

Licensing Manager


In line with industry standard


Bugbrooke, United Kingdom

Job Type:

Full Time, Permanent


  • Annual bonus scheme
  • Pension scheme
  • Cycle to work scheme
  • Access to on-site life & wellbeing coach

How To Apply:

Fill out the form below